三月初，苹果春季发布会将带着 iPhone 17e 和新 MacBook 系列如期而至；视线投向海外，小米的 Leitz Phone 悄然现身，荣耀的 Robot Phone 也将在 MWC 上正式亮相，视线转向传统手机形态，vivo X300 Ultra 与 OPPO Find N6 正在步步靠近……
Full Moon - The whole face of the Moon is illuminated and fully visible.
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第三，长期高折扣低毛利。很多品牌过度依赖营销、高租金、高投入获取流量，最终陷入低毛利困境，这也是2025年大量门店关闭的重要原因。品牌方为了供应链出货，一味推行折扣活动，看似短期业绩繁荣，实则形成了“打折打残老板，折扣折杀品牌”的恶性循环。